'Pakistan Times' Business & Commerce Desk
ISLAMABAD: The government has organized
visits of 36 trade delegations abroad during
last two years to broaden the exports base
and upgrade potential of country’s products
in different countries. Trade Development
Authority of Pakistan (TDAP) have arranged
these visits which provided an opportunity
to business community for direct
buyer-seller contact through match-making
interactions.
According to official sources here Friday,
TDAP with its new mandate of focusing
products and markets was putting efforts to
upgrade export potential of products where
Pakistan has competitive advantage and
increasing their market share in traditional
as well as new markets.
The sources said in order to boost exports
of the country, the Authority has adopted
numerous measures and performed some
promotional activities for export
development during last two years which
included restructuring of TDAP, development
of new export strategy, products and
services focused export development and
market focused export development.
The sources said diversification of markets
is an important thrust of TDAP strategy
which is taking special efforts for these
markets to enhance exports. The other tool
the Authority applied during the period was
Pakistan’s participation in 129 fairs and
exhibitions worldwide and organizing
matchmaking meetings of delegates with 60
textile exporters at Karachi and Faisalabad
and also organizing factory visits, the
sources said and added this meetings have
helped opened new avenues for Pakistani
exporters and given a break through to them.
Buying Missions from Russia, South Africa
and Yemen were also invited during the
period.
The sources said the Authority also invited
a high profile Pharmaceutical/Surgical
Instruments buying Mission from Yemen last
year and arranged introductory meeting of
delegation, visits to the factories, match
making sessions in Karachi, Lahore and
Sialkot.
Pakistani Pharmaceutical companies which had
meetings with Yemeni delegation are
expecting increase in exports probably by
two folds of their pharmaceutical products
in Yemen which were US$ 0.439 million in
2008-09.
TDAP has been regularly organizing
Interactive Sessions with Commercial
Counselors, Consul Generals, Ambassadors and
Foreign Trade Officers deputed in Pakistan
to improve market knowledge of exporters.
These interactive sessions have been highly
appreciated by exporters as they have been
acquiring market know-how without any fees.
Interactive sessions in TDAP have been
organized. TDAP organized one single country
exhibition at Libya in January 2010 and in
collaboration with FPCCI in Canada.
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